Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender
| Year of publication: |
2012
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| Authors: | Jayasingh, Sudarsan ; Eze, Uchenna Cyril |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 8.2012, 1 (1.1.), p. 54-76
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