Analyzing viewers' responses to exposés of corporate social irresponsibility on social media : an emotion analysis
Abhinav Verma and Jogendra Nayak
| Year of publication: |
2025
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| Authors: | Verma, Abhinav ; Nayak, Jogendra Kumar |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 1, p. 151-178
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| Subject: | consumer response | Corporate social irresponsibility | emotion analysis | word-of-mouth | YouTube | Social Web | Social web | Emotion | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2443459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183057