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Achieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron, (2011)
Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra, (2011)
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron, (2009)