Anchor the Structural Changes In Corporate Culture (Vision 2020 Goals Of Coca Cola In India) - A Change Management Perspective

Change management is a systematic process where the changes of a system are implemented in a controlled manner by a pre-defined framework undergoing reasonable modifications. It is also a process of developing a planned approach to change in any organization. Naturally the objective is to maximize the collective benefits for all people involved in the change process and minimize the risk of failure of implementing change. The discipline of change management primarily deals with human aspect of change and is therefore related to pure and industrial psychology. The field of change management grew from the recognition that organizations are composed of people and the behaviours of people make up the outputs of an organization. According to sources, in 2013 October, 1st, Coca Cola India decided to leverage its global reach effectively and transformed its organizational structure from a multi-domestic organization to a global matrix structure. This article describes the organizational and human resource policy changes that happened in Coca Cola India in general. The challenges thus faced are also highlighted subsequently