Anchoring and Transaction Utility : Evidence from On-Line Auctions

This article presents empirical evidence that people use anchoring to form their valuation of an object. Using data from the on-line auction Bidz.com, we found that people bid more for an item with a higher posted 'buy now' price than for an identical item with the lower posted 'buy now' price

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Year of publication:	[2005]
Authors:	Khoroshilov, Yuri
Other Persons:	Dodonova, Anna (contributor)
Publisher:	[2005]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Notes:	In: Applied Economics Letters, Vol. 11, pp. 307-310, 2004
Classification:	D44 - Auctions ; D12 - Consumer Economics: Empirical Analysis ; D81 - Criteria for Decision-Making under Risk and Uncertainty
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012784041