And now, goodbye: Consumer response to sponsor exit
| Year of publication: |
2012
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|---|---|
| Authors: | Ruth, Julie A ; Strizhakova, Yuliya |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 1, p. 39-63
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