Anger in consumer reviews : unhelpful but persuasive?
Dezhi Yin, Samuel D. Bond and Han Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Yin, Dezhi ; Bond, Samuel D. ; Zhang, Han |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 3, p. 1059-1086
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| Subject: | Anger | online reviews | review helpfulness | consumer attitudes | online word-of-mouth | discrete emotions | emotions as social information | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2021/15363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631406