Animal welfare certification seal and the effect on brand equity : consumer perspective of chicken commodity
Gabriel Gaiato, Carlos Marcelo Ardigó, and Pablo Flôres Limberger
| Year of publication: |
2023
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| Authors: | Gaiato, Gabriel ; Ardigó, Carlos Marcelo ; Limberger, Pablo Flôres |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 6, p. 197-218
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| Subject: | Animal Welfare | AW certification seal | consumer-based brand equity | experiment | food products | Tierschutz | Animal protection | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Warenkennzeichnung | Product labelling | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2023.2227583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320382