Another discipline for the market economy : marketing as a performative knowledge and know-how for capitalism
Franck Cochoy
| Year of publication: |
1998
|
|---|---|
| Authors: | Cochoy, Franck |
| Published in: |
The laws of the markets. - Oxford [u.a.] : Blackwell, ISBN 978-0-631-20608-8. - 1998, p. 194-221
|
| Subject: | Marktwirtschaft | Market economy | Wirtschaftssoziologie | Economic sociology | Marktmechanismus | Market mechanism | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001302299