Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
| Year of publication: |
2005
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|---|---|
| Authors: | Klapper, Daniel ; Ebling, Christine ; Temme, Jarg |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 3, p. 239-254
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