Ansoff’s Matrix, pain and gain : Growth strategies and adaptive learning among small food producers

This paper seeks to explore the relationship between learning, strategy and growth in small food producing firms using Ansoff’s strategy matrix as a framework and explores the usefulness of Greiner’s life cycle model. The complexity of this interaction is examined and it is concluded that the growth process is much more complex than that suggested by the Greiner model.

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Year of publication:	1998
Authors:	Watts, Gerald ; Cope, Jason ; Hulme, Michael
Published in:	International Journal of Entrepreneurial Behavior & Research. - MCB UP Ltd, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 4.1998, 2, p. 101-111
Publisher:	MCB UP Ltd
Subject:	Growth \| Learning \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13552559810224567 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014769930