Antecedents and actions of export pricing strategy : A conceptual framework and research propositions
Year of publication: |
2002
|
---|---|
Authors: | Myers, Matthew B. ; Tamer Cavusgil, S. ; Diamantopoulos, Adamantios |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 1/2, p. 159-188
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing | Export | International business | Marketing | Management |
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