Antecedents and consequences of a firm's selling orientation
| Year of publication: |
2003
|
|---|---|
| Authors: | Guenzi, Paolo |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 5-6, p. 706-727
|