Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers
| Year of publication: |
2010
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|---|---|
| Authors: | Román, Sergio ; Iacobucci, Dawn |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 3, p. 363-383
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