Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt
Hadeer Hammad and Noha El-Bassiouny; Pallab Paul; Kausiki Mukhopadhyay
| Year of publication: |
2014
|
|---|---|
| Authors: | Hammad, Hadeer ; El-Bassiouny, Noha ; Paul, Pallab ; Mukhopadhyay, Kausiki |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 3, p. 414-445
|
| Subject: | corporate social responsibility | Business ethics | Egypt | Cause-related marketing | Islamic business strategies | Corporate Social Responsibility | Corporate social responsibility | Ägypten | Cause-Related Marketing | Unternehmensethik | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010458280