Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
Year of publication: |
2013
|
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Authors: | Hansen, John D. ; Beitelspacher, Lauren Skinner ; Deitz, George D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 4, p. 473-479
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Subject: | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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