Antecedents and consequences of infidelity in cross-border business relationships
Year of publication: |
2017
|
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Authors: | Leonidou, Leonidas C. ; Aykol, Bilge ; Fotiadis, Thomas A. ; Christodoulides, Paul |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 25.2017, 1, p. 46-71
|
Subject: | exporting | exporter-importer relationships | infidelity | relationship quality | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Export | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Außenhandelssektor | Foreign trade sector |
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