Antecedents and consequences of managerial confusion in Service-to-Business Buying
Jan Lakotta
| Year of publication: |
2012
|
|---|---|
| Authors: | Lakotta, Jan |
| Publisher: |
Hamburg : Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Business-to-Business-Marketing | Kaufentscheidung | Entscheidungsprozess | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | XVIII, 391 S. graph. Darst |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Bd. 62 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Berlin, ESCP Europe Wirtschaftshochschule, Diss., 2010 |
| ISBN: | 3-8300-6244-3 ; 978-3-8300-6244-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541463