Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Dongwon Lee; Junghoon Moon; Yong Jin Kim; Mun Y. Yi
| Year of publication: |
2015
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|---|---|
| Authors: | Lee, Dongwon ; Moon, Junghoon ; Kim, Yong Jin ; Yi, Mun Y. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 3, p. 295-304
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| Subject: | Simplicity | Interactivity | Usability | Satisfaction | Trust | Brand loyalty | Mobile phone | User interface | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markentreue | Mobiltelefon | Benutzerfreundlichkeit | Benutzerschnittstelle | Mobilkommunikation | Mobile communications | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010515272