Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Year of publication: |
2017
|
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Authors: | Muruganantham, G. ; Priyadharshini, K. |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 6, p. 660-682
|
Subject: | Brand management | Consumer behaviour | Marketing | Private label brands | Purchasing | Retailing | Konsumentenverhalten | Markenführung | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand |
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