Antecedents and consequences of self-congruity
Rajat Roy and Fazlul K. Rabbanee
| Year of publication: |
2015
|
|---|---|
| Authors: | Roy, Rajat ; Rabbanee, Fazlul K. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 444-466
|
| Subject: | Branding | Structural equation modelling | Status consumption | Need for uniqueness | Self-congruity | Social desirability | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Luxusgüter | Luxury goods | Markenimage | Brand image | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309592