Antecedents and consequences of the key opinion leader status : an econometric and machine learning approach
Yanni Ping, Chelsey Hill, Yun Zhu, Jorge Fresneda
| Year of publication: |
2023
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|---|---|
| Authors: | Ping, Yanni ; Hill, Chelsey ; Zhu, Yun ; Fresneda, Jorge |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1459-1484
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| Subject: | Difference-in-difference | Key opinion leader | Machine learning | Online consumer reviews | Reviewer certification | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09650-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383031