Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost
Juliana Christino, Thais Silva, Luiz Rodrigo Moura, and Luiz Henrique Fonseca
| Year of publication: |
2020
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|---|---|
| Authors: | Christino, Juliana Maria Magalhães ; Silva, Thaís Santos ; Moura, Luiz Rodrigo Cunha ; Fonseca, Luiz Henrique |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 3, p. 301-321
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| Subject: | Brand Love | branding | development and testing of new models | smartphones | switching cost | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Wechselverhalten | Switching behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699630 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179127