Antecedents and consequents of consumers not adopting e-commerce
Emerson Wagner Mainardes, Irailton Melo de Souza, Rogério Dias Correia
| Year of publication: |
2020
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|---|---|
| Authors: | Mainardes, Emerson Wagner ; Souza, Irailton Melo de ; Correia, Rogério Dias |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
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| Subject: | Disinterest in e-commerce | E-commerce | negative word-of-mouth | Resistance to e-commerce | Theory of planned behavior | Electronic Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269070