Antecedents and mediators of experiential retailing consumer behavior
Hu Meng, Yangyang Sun, Xinxin Liu, Yujia Li and Yingjie Yang
| Year of publication: |
2023
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|---|---|
| Authors: | Hu, Meng ; Sun, Yangyang ; Liu, Xinxin ; Li, Yujia ; Yang, Yingjie |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 7, p. 920-938
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| Subject: | Consumer response | Consumer-brand relationship quality | Empirical research | Experiential retailing | Self-regulation theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2022-0470 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315183