Antecedents and moderators of promotion messages for trust in mobile banking services : an elaboration likelihood model perspective
Year of publication: |
2023
|
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Authors: | Jammoul, Kinana ; Lee, Habin ; Kim, Jisun ; Yoon, Moon Gil ; Sivarajah, Uthayasankar |
Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 40.2023, 2, p. 186-206
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Subject: | trust | elaboration likelihood model | Mobile banking | privacy concern | security concerns | Electronic Banking | Electronic banking | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Datensicherheit | Data security |
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