Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Shiyun Tian, Su Yeon Cho and Xiaofeng Jia, Ruoyu Sun and Wanhsiu Sunny Tsai
| Year of publication: |
2023
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|---|---|
| Authors: | Tian, Shiyun ; Cho, Su Yeon ; Jia, Xiaofeng ; Sun, Ruoyu ; Tsai, Wanhsiu Sunny |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 7, p. 1046-1062
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| Subject: | Generation Z | Perceived similarity | Self-improvement motives | Social comparison emotions | Social media influencer | Wishful identification | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Emotion | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2022-3879 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334399