Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Telma Van-Dúnem and Arnaldo Coelho and Cristela Maia Bairrada
| Year of publication: |
2023
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|---|---|
| Authors: | Van-Dúnem, Telma ; Coelho, Arnaldo ; Bairrada, Cristela Maia |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 3, p. 277-293
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| Subject: | Consumer-based brand equity | Destination image | Events | Intention to recommend | Intention to revisit | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Portugal | Herkunftsbezeichnung | Designation of origin | Event-Marketing | Event marketing | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-10-2022-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320105