Antecedents and performance implications of channel integration in foreign markets
Preet S. Aulakh; Masaaki Kotabe
| Year of publication: |
2008
|
|---|---|
| Authors: | Aulakh, Preet S. ; Kotabe, Masaaki |
| Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 205-235
|
| Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003657289