Antecedents and performance outcomes of exporters' use of internet B2B platforms

Ruey Jer Bryan Jean, Daekwan Kim, and John W. Cadogan

Year of publication:	2024
Authors:	Jean, Ruey-Jer Bryan ; Kim, Daekwan ; Cadogan, John W.
Subject:	Emerging markets \| Export marketing performance \| Internet-based B2B platforms \| Marketing-focused platform service \| Trade risk-focused platform service \| Digitale Plattform \| Digital platform \| B-to-B-Marketing \| Business-to-business marketing \| Electronic Commerce \| E-commerce \| Lieferantenmanagement \| Supplier relationship management \| Internet \| Netzwerkökonomik \| Network economics \| Internationales Marketing \| International marketing \| Digitale Dienste \| Web-based service

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMR-05-2024-0139 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015202372