Antecedents and performance outcomes of exporters' use of internet B2B platforms
Ruey Jer Bryan Jean, Daekwan Kim, and John W. Cadogan
| Year of publication: |
2024
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|---|---|
| Authors: | Jean, Ruey-Jer Bryan ; Kim, Daekwan ; Cadogan, John W. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 1016-1043
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| Subject: | Emerging markets | Export marketing performance | Internet-based B2B platforms | Marketing-focused platform service | Trade risk-focused platform service | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Internet | Netzwerkökonomik | Network economics | Internationales Marketing | International marketing | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2024-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202372