Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Bijoylaxmi Sarmah and Zillur Rahman
| Year of publication: |
2018
|
|---|---|
| Authors: | Sarmah, Bijoylaxmi ; Rahman, Zillur |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 15.2018, 2, p. 239-255
|
| Subject: | co-creative service innovation | technology-based service | TBS | co-creation intention | conceptual framework | service | value co-creation | involvement | innovativeness | trust | Kundenintegration | Customer integration | Innovation | Betriebliche Wertschöpfung | Value creation | Dienstleistung | Services | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Dienstleistungssektor | Service industry | Produktentwicklung | New product development | Dienstleistungsinnovation | Service innovation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954242