Antecedents of apps channel selection : a research proposal
Mark Arjun Muthukumaran (Taylor’s University, Malaysia), Sajad Rezaei (Taylor’s University, Malaysia), Yoke Moi Oh (Taylor’s University, Malaysia), Gu Manli (Taylor’s University, Malaysia)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Muthukumaran, Mark Arjun ; Sajad Rezaei ; Yoke Moi Oh ; Gu Manli |
| Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 252-273
|
| Subject: | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Dienstleistungsqualität | Service quality | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2449-6.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690506