Antecedents of B2B e-commerce adoption and its effect on competitive advantage in manufacturing SMEs
Year of publication: |
September 2015
|
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Authors: | Elbeltagi, Ibrahim ; Jones, Paul ; El-Gohary, Hatem |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 24.2015, 5, p. 405-428
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Online-Handel | Online retailing | Wettbewerbsvorteil | Competitive advantage | Mittelstandsforschung | SME research | Industrie | Manufacturing industries | USA | United States |
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