Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Bing Shi (Business School, Sun Yat-sen University, Guangzhou, China), Dan Zhang (City University of New York, College of Staten Island, Staten Island, New York, USA), Hongling Xie (Temple University, Philadelphia, Pennsylvania, USA), and Yinghui Zhou (School of Management, Fudan University, Shanghai, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Shi, Bing ; Zhang, Dan ; Xie, Hongling ; Zhou, Yinghui |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 292-301
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| Subject: | Country of origin | Materialistic values | Peer pressure | Perceived social status value | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | China | Markenimage | Brand image | Soziale Werte | Social values | Jugendliche | Youth | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2014-1045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523248