Antecedents of consumer attitude and purchase intention towards counterfeit products
Sushin Manikoth, Bradley J. Olson, Mothilal Lakavath, Satyanarayana Parayitam
| Year of publication: |
2024
|
|---|---|
| Authors: | Manikoth, Sushin ; Olson, Bradley J. ; Lakavath, Mothilal ; Parayitam, Satyanarayana |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 37.2024, 3, p. 340-369
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| Subject: | counterfeit products | genuine store trustworthiness | hedonic behaviour | purchase intention | risk | value consciousness | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.139818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063955