Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention
Phang Ing Grace and Ting Ming
| Year of publication: |
2018
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|---|---|
| Authors: | Phang Ing Grace ; Ming, Ting |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 11.2018, 1, p. 294-323
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| Subject: | Blogger Recommendations | Consumer Attitudes | Information Quality | Purchase Intention | Trustworthiness | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kaufentscheidung | Purchase decision | Social Web | Social web | Online-Handel | Online retailing | Personalisierung | Personalization | Verbrauchereinstellung | Consumer attitudes |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol11no1.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012035282