Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*
| Year of publication: |
2012
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| Authors: | Perrigot, Rozenn ; Kacker, Manish ; Basset, Guy ; Cliquet, Gérard |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 50.2012, 4, p. 539-566
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