Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from franchising
by Rozenn Perrigot, Manish Kacker, Guy Basset, and Gérard Cliquet
| Year of publication: |
2012
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|---|---|
| Authors: | Perrigot, Rozenn ; Kacker, Manish ; Basset, Guy ; Cliquet, Gérard |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 50.2012, 4, p. 539-565
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| Subject: | Facebook, Inc. | Social Web | Social web | Soziales Netzwerk | Social network | Stakeholder | Franchising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658103