Antecedents of emotional attachment of social media users
Tien Wang, Ralph Keng-Jung Yeh, David C. Yen and Mirhanna Gabrielle Sandoya
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Wang, Tien ; Yeh, Ralph Keng-Jung ; Yen, David C. ; Sandoya, Mirhanna Gabrielle |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 9/10, p. 438-451
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| Subject: | Social networking | self-congruence | motivation | Social Web | Social web | Emotion | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Motivation | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2016.1248419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579225