Antecedents of loyalty toward rural hospitality enterprises : the moderating effect of the customer's previous experience
Ana Isabel Polo Peña; Dolores María Frías Jamilena; Miguel Ángel Rodríguez Molina
| Year of publication: |
2013
|
|---|---|
| Authors: | Peña, Ana Isabel Polo ; Jamilena, Dolores María Frías ; Molina, Miguel Ángel Rodríguez |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 127-137
|
| Subject: | Ländlicher Raum | Rural area | Gastgewerbe | Hospitality industry | Kundenwert | Customer value | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766722