Antecedents of mobile device purchase intention by mobile gamers
Emerson Wagner Mainardes, Silvestre de Jesus Cunha Paixão Júnior and Ricardo Gouveia Rodrigues
| Year of publication: |
2023
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|---|---|
| Authors: | Mainardes, Emerson Wagner ; Paixão Júnior, Silvestre de Jesus Cunha ; Rodrigues, Ricardo Gouveia |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 5, p. 596-614
|
| Subject: | Consumer behavior | Mobile | Mobile games | Price sensitivity | Purchase intention | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Computerspiel | Video game | Mobile Business | Mobile business | Kaufentscheidung | Purchase decision | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Mobilität | Mobility | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-10-2022-1613 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381048