Antecedents of peripheral services cross-buying behavior
Heiner Evanschitzky, Neeru Malhotra, Florian v. Wangenheim, Katherine N. Lemon
| Year of publication: |
May 2017
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|---|---|
| Authors: | Evanschitzky, Heiner ; Malhotra, Neeru ; Wangenheim, Florian von ; Lemon, Katherine N. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 218-224
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| Subject: | Cross-buying | Peripheral services | Convenience | Social benefits | Affective commitment | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Periphere Region | Periphery | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.02.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698002