"Antecedents of the Attraction Effect: An Information-Processing Approach"
| Year of publication: |
1993
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|---|---|
| Authors: | Mishra, Sanjay ; Umesh, U.N. ; Stem Jr, Donald E. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 331-349
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