Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Antonio Eliezer Raposo Junior, Emerson Wagner Mainardes and Poliano Bastos da Cruz
| Year of publication: |
2022
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|---|---|
| Authors: | Raposo Junior, Antonio Eliezer ; Mainardes, Emerson Wagner ; Cruz, Poliano Bastos da |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 266-292
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| Subject: | emerging markets | influencer marketing | influencers | Online consumer behavior | product review blogs | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Schwellenländer | Emerging economies | Vertrauen | Confidence | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2042714 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274269