Antecedents to purchase decision of high and low involvement products amongst Indian youth
Arpita Khare; Sapna Rakesh
| Year of publication: |
2011
|
|---|---|
| Authors: | Khare, Arpita ; Rakesh, Sapna |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 1.2011, 3, p. 262-275
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Werbung | Advertising | Kaufentscheidung | Purchase decision | Jugendliche | Youth | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161005