Anthropomorphic responses to new-to-market logos
| Year of publication: |
2013
|
|---|---|
| Authors: | Payne, Collin R. ; Hyman, Michael R. ; Niculescu, Mihai ; Huhmann, Bruce A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 1 (1.1.), p. 122-140
|