Anthropomorphism and augmented reality in the retail environment
Patrick van Esch, Denni Arli, Mahnaz Haji Gheshlaghi, Vicki Andonopoulos, Tania von der Heidt, Gavin Northey
| Year of publication: |
2019
|
|---|---|
| Authors: | Van Esch, Patrick ; Griffith, Denni Arli ; Gheshlaghi, Mahnaz Haji ; Andonopoulos, Vicki ; Von der Heidt, Tania ; Northey, Gavin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 35-42
|
| Subject: | Augmented reality (AR) | Anthropomorphism | Digital marketing | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012025826