Anticipate : know what your customers want before they do
Bill Thomas & Jeff Tobe
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Thomas, Bill ; Tobe, Jeff |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 218 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain. |
| ISBN: | 1-118-35691-8 ; 978-1-118-35691-3 ; 978-1-118-41721-8 ; 978-1-118-42023-2 ; 978-1-118-43408-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678816