Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Year of publication: |
December 2017
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Authors: | Lindenmeier, Jörg ; Lwin, Michael ; Andersch, Henrike ; Phau, Ian ; Seemann, Ann-Kathrin |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 444-459
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Subject: | fair trade | consumer guilt | marketing norms and values | fast fashion | ethics | macromarketing | Konsumentenverhalten | Consumer behaviour | Fairer Handel | Fair trade | Mode | Fashion | Ethik | Ethics | Soziale Werte | Social values |
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