Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Kumar R. Sarangee, Jeffrey B. Schmidt, Roger J. Calantone
| Year of publication: |
2019
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|---|---|
| Authors: | Sarangee, Kumar R. ; Schmidt, Jeffrey B. ; Calantone, Roger J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 157-168
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| Subject: | Decision-making | Anticipated regret | New product development | Structural equation modeling | Escalation of commitment | Produktentwicklung | Entscheidung | Decision | Entscheidung unter Unsicherheit | Decision under uncertainty | Projektmanagement | Project management | Innovationsmanagement | Innovation management | Strukturgleichungsmodell | Structural equation model | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.08.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011990750